2023Brand Identity3D Use Case
"J'adore"Dior3D
#3D #Design #Packaging #Luxury #Cosmetics
Use Case
The idea
The main idea is always to connect cultures.
VAO wanted to pay homage to the obvious inspiration of the Dior J’adore fragrance by rethinking its design.
VAO’s reference for the Dior J’adore design came from the long-neck women of the Ndebele tribes in South Africa and the Kayan Tribe of Northern Thailand.
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Design Approach
MoodBoard
The Ndebele tribe from South Africa and Kayan tribe from South East Asia are similar in incredible ways. We observe their similarity in their blue fabrics, the long neck tradition and gold attire.
We wanted to honour the beauty of these two cultures and pay homage to them by redesigning the French fragrance Dior J’adore.
The prototype was entirely produced in 3D by VAO AGENCY.