Community Manager
Objectives
VAO Agency undertook this community management project for Ibis Paris Alésia Montparnasse to elevate the hotel’s brand image, aligning it with the Accor Group’s standards.
The main goals were to ensure a responsive and engaging online presence that caters to the hotel’s clientele—a primarily business-oriented audience visiting for professional seminars and work-related travel.
Description
Situated in Paris’ 14th arrondissement, Ibis Paris Alésia Montparnasse is strategically located to serve a professional clientele seeking comfortable, reliable accommodations. In addition to this core offering, the hotel has a unique vision of enhancing guest experience through curated local events such as live concerts, art exhibitions, and artisan markets.
The challenge lay in communicating this added value and creating a digital presence that would both reflect the hotel’s brand ethos and provide proactive engagement with guests.
Approach
VAO Agency developed a comprehensive community management plan, focusing on several key areas :
- Content Strategy and Editorial Line: A refreshed editorial line and communication style were established, consistent with the Accor brand but tailored to highlight the unique offerings at Ibis Paris Alésia Montparnasse.
- Content Calendar and Graphic Standards: A detailed content calendar was created, guiding the timing and thematic focus of posts. A new visual identity was also developed, inspired by Accor’s branding guidelines to ensure cohesion and recognizability.
- Photography and Content Creation: We conducted dedicated photoshoots to create high-quality visual content that would resonate with the hotel’s target audience, showcasing both the property and its unique events.
- Community Management: Our team handled all aspects of community interaction, responding to guest inquiries and feedback with templated yet personalized messages to ensure consistency, quick response times, and a warm brand presence. Posts and stories were also regularly published to maintain engagement.
“The project achieved positive outcomes, providing the client with peace of mind and yielding measurable improvements.” – Camille Dubois, CEO of VAO Agency.
Enhanced Brand Perception
The refined brand image successfully met Accor’s expectations and resonated with the hotel’s target audience, aligning Ibis Paris Alésia Montparnasse as a professional yet vibrant venue.
Follower Growth
Although not a primary objective, the hotel’s social media following grew by 20%, highlighting the increased brand interest and engagement.
Improved Guest Reviews
The hotel experienced an improvement in Google reviews, reflecting increased guest satisfaction.
Overall, VAO Agency’s comprehensive approach enabled Ibis Paris Alésia Montparnasse to enhance its digital presence and brand perception effectively, ensuring lasting impact and client satisfaction.
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